OU FAMILY DAY WITH START

Getting A Head Start In Augmented Reality

START (Students Taking Augmented Reality Tours) debuted at the University of Oklahoma on April 22, 2023, with great success. START is an augmented reality application available on Android and iOS mobile devices. The application allows users to navigate to a curated list of points of interest at participating colleges and universities. While on campus, users can view text, video, and 360-degree photographic content about each location. The tour content is designed to present students with the information they’d normally receive on a guided tour, plus additional tips about selecting the right institution for them.
Family Day began with a presentation about the college admissions process, some games about college facts, and an introduction to START. Next, families spent approximately 1.5 hours touring campus on their own using the application. The campus tour was followed by lunch and the OU spring football game. Fifty-nine users spent nearly 10 hours total in the application during the event, collecting an average of 32 collectibles.

   

Travel Locations of START Participants

The map above shows the travel locations of START participants. As illustrated, START brought prospective students and their families all over campus.

Location information is collected anonymously to ensure the privacy of users.

Sample Route Traveled By START Participants

The map below shows a typical route traveled by a START participant. Some campus landmarks and their corresponding collectibles are also shown below.

 

1. Cross Village

 

2. Gaylord Family Oklahoma Memorial Stadium

 

3. Headington Hall

 

4. Bizzell Memorial Library

OU START USAGE STATISTICS

Top 3 Landmarks

Most Views:

  1. Cross Village
  2. Couch and Walker Center
  3. Henderson Tolson Cultural Center

Highest Average Time Viewed:

  1. Gaylord Family Oklahoma Memorial Stadium
  2. Lissa and Cy Wagner Hall
  3. Headington Hall

Top 3 Points of Interest

Most Views:

  1. Model Suite – Cross Village
  2. Xcetera! – Couch and Walker Center
  3. Couch Restaurants – Couch and Walker Center

Highest Average Time Viewed:

  1. Model Suite – Cross Village
  2. Reflecting Pool – Gaylord Family Oklahoma Memorial Stadium
  3. Couch Restaurants – Couch and Walker Center

START PARTICIPANT USAGE STATISTICS

Number of App Users: 59
Number of Families: 34
Average Duration Per User: 9 minutes, 45 seconds
Top App Usage: 576 minutes (nearly 10 hours)
Total Collectibles Obtained: 1,889